What is Lead Score?
We can define the Lead Score as a paramount important parameter to assess any lead on the basis of few details or input done in the system by Sales Executive . In the process when any lead is generated and assigned to any Sales Person, few details like BUDGET,AUTHORITY, NEED & TIME FRAME need to be input ,which thereby enhances the possibility of converting a prospect into a valuable customer increases manifolds . What is the budget Client is considering for the product of ? To whom Sales Executive contacted or Authority person of that particular company contacted by any means for product ? What is the need or purpose of product to client ? In what time this particular lead or prospect can be converted or done ? Going through these common and basic queries ,we BORG rated Lead score as (1-10 Points) parameter of Lead Score is given below. Lead Contact Name-( 1points) Lead Contact- (2points) Lead Contact Email - (1points) Budget - (1points) Authority - (2points) Need - (2points) Time Frame - (1points ) …
What is Lead / Inquiry?
Lead is a reported inquiry who is having interest to buy your products or services through various channels like telephone, Mail, website, online campaign, offline campaign etc. Sales team is assigned to convert inquiry in to qualified lead to further follow-up for conversion to sale the product & Service.…
How can I add / capture new Lead / Inquiry?
Borg facilitates various ways to enter or report leads / inquiry in the system. Some of ways are listed below- Manually Addition Missed call Ø Website Online campaign From other third party software…
How can I update follow-ups of every lead / Inquiry?
Follow-ups capturing is paramount important for any enterprise for detailed analysis of prospect behaviour as well as team’s performance evaluation. It has been seen in many cases, Sales executives forget to follow leads in time which results either company lost potential lead or incur loss of brand image.…
How I can track reported leads to the BORG Suite?
Tracking of logs plays very important role in complete life cycle of Lead from reporting to conversion. It takes enough time to convert any lead from the day of reporting. Most of the time, It requires very close follow up to convert potential lead in to customer.…
How to define sales team structure?
Borg allows you to create team structure up to 4 level which are defined based on reporting level. Borg does not limit size of the team i.e. team size can be up to n-numbers. To define team Structure.....…