We can define the Lead Score as a  paramount important parameter to assess any lead on the basis of few details or input done in the system by Sales Executive . In the process when any lead is generated and assigned to any Sales Person, few details like  BUDGET,AUTHORITY,  NEED & TIME FRAME need to be input ,which thereby enhances the  possibility of converting a prospect into a valuable customer  increases manifolds . 
What is the budget Client is considering for the product of ?
To whom Sales Executive contacted or Authority person of that particular company contacted by any means for product  ?
What is the need or purpose of product to client ?
In what time this particular lead or prospect can be converted or done ?
Going through these common and basic queries ,we BORG rated Lead score as (1-10 Points) parameter of Lead Score is given below.

Lead Contact Name-( 1points) 
Lead Contact- (2points)
Lead Contact Email - (1points)
Budget - (1points)
Authority - (2points)
Need - (2points)
Time Frame - (1points )

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November 17, 2021

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