Lead Status defines end-to-end journey of a Lead from reporting to conversion. When a prospect enquire about your products or service for the first time through any channel. Borg Desk ERP captures leads through both the ways automatically & manually & Set default lead status "New Lead".

Lead Status is also know as "Lead Journey" / "Lead Stages" / "Lead Funnel".  This defines how lead travels or moves from the stage New Lead to Converted.  This is very imprtant part of any Sales CRM or Lead Management System.  Each company has its own custom stage.

Once Lead is captured into Borg Desk, Status keeps changing by salesperson based on conversation and interaction with prospects. Status & tracking logs indicates the complete journey of leads from starting to converted. It helps managers / business owners to analyze conversion possibilities of a lead.

1. What is Lead Status?
Lead Status represents the current stage of a lead in the sales pipeline. It helps sales teams prioritize and track engagement.

✅ Common Lead Statuses:
 ✔New – Freshly added lead, yet to be contacted
 ✔Contacted – Initial communication done
 ✔Qualified – Lead shows interest and matches ideal customer profile
 ✔Proposal Sent – Proposal/Quotation has been shared
 ✔Negotiation – Lead is discussing pricing or terms
 ✔Won (Converted) – Lead successfully converted into a customer
 ✔Lost – Lead is no longer interested
 ✔Follow-Up Required – Lead needs further nurturing

2. What is Lead Journey?
The Lead Journey refers to the end-to-end path a lead follows, from New Lead to becoming a customer in the Borg Desk ERP.
It typically follows these stages:
1️⃣ Awareness – Lead becomes aware of your product/service
2️⃣ Interest – They engage with your content, website, or team
3️⃣ Consideration – Evaluating if your product is the right fit
4️⃣ Decision – They either purchase or decline the offer
5️⃣ Retention – Customer relationship is maintained for future upselling

What is Lead Funnel?
A Lead Funnel represents the conversion process where leads filter down from many inquiries to actual paying customers.
Stages of Lead Funnel:
✔Top of the Funnel (TOFU) – Awareness & Lead Generation (Marketing Campaigns, Ads, Referrals)
✔Middle of the Funnel (MOFU) – Engagement & Nurturing (Webinars, Free Trials, Demos)
✔Bottom of the Funnel (BOFU) – Closing the Deal (Pricing Discussion, Proposal, Final Decision)

4. What are Lead Stages?
Lead Stages are more detailed categories to track where exactly a lead stands in the sales process.
Example Lead Stages in Borg Desk CRM:
✅ Inquiry Received
✅ Contact Attempted
✅ Meeting Scheduled
✅ Proposal Shared
✅ Negotiation Started
✅ Contract Sent
✅ Payment Processing
✅ Closed - Won / Lost

5. How to Set Lead Status, Lead Stages & Lead Funnel in Borg Desk CRM?
Steps to Configure Lead Status & Stages:
✅ Step 1: Go to the Sales CRM Module
✅ Step 2: Navigate to Tool Icon Settings on top right
✅ Step 3: Click on Custom Lead Form
✅ Step 4: Click on the custom Plus (+) Sign at the extreme right of Lead Status box ( You will be landing to Custom Lead Status Page)
✅ Step 5: Enter Lead Label Name & Click on plus (+) Sign to expand input box
✅ Step 6: Enter the custom lead Status name (e.g., "Proposal Sent" or "Pre-Demo Follow-up")( No Limit of Adding Source)
✅ Step 7: Click on Update to save the settings, and the new lead status will be available for selection

Once Lead is captured into Borg Desk, Status keeps changing by salesperson based on conversation and interaction with prospects. Status & tracking logs indicates the complete journey of leads from starting to converted. It helps managers / business owners to analyse conversion possibilities of a lead. Client can also edit or update or add new or remove old one as per business requirement. 

Keep updated !

✔You also understand the real use of status  & How it can be used while lead follow ups - 
    https://kb.borgerp.com/blog/how-to-update-the-lead-status-add-new-log-and-view-the-lead-summary.html

Hope This may be useful for you to understand Lead Status / Lead Stages / Lead Funnel / Lead Journey into borg desk.

Benefits of Setting Up Lead Status & Stages in Borg Desk CRMGoogle Ads
✅ Better Lead Prioritization – Focus on high-potential leads
✅ Improved Sales Tracking – Know exactly where leads are in the journey
✅ Automated Follow-Ups – CRM can send reminders based on lead stage
✅ Higher Conversions – Optimize marketing & sales efforts based on funnel analysis

Hope This may be useful for you to understad Lead Status / Lead Stages / Lead Funnel / Lead Journey into borg desk.

You may also have one-to-one session with our Product Manager  Reach out to us on https://wa.me/918506009898 or Mails us from your regisrted email id to "[email protected]" our team will get back to you

Admin

June 29, 2021

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