How to set Lead Conversion Criteria for Leads to Opportunities/Customers in Borg Desk CRM ?
Converting leads into opportunities or customers is a crucial step in the sales pipeline. Borg Desk CRM allows businesses to set specific criteria to qualify and convert leads efficiently. Conversion criteria varies from business to business & customer to customer. A can work well for me however can be worst for other.
Few Criterias for Converting Leads to Opportunities are mentioned here -
A lead should be moved to an Opportunity when:
✅ Lead has shown interest in purchasing
✅ Budget is discussed or approved
✅ Sales demo or proposal has been shared
✅ Decision-makers are involved in the conversation
✅ There is a defined timeline for purchase
✅ The deal is successfully closed (payment received, contract signed)
✅ The product/service is delivered or onboarding has started
✅ Customer has confirmed the purchase decision
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